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Sony Picks Game Chief As President
Anonymous
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Feb 01, 2012
11:31 PM
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Sony on Wednesday picked Kazuo Hirai, a video game executive who led a turnaround of rs gold its PlayStation business, as its next president and chief executive, in a bid to regain some of its magic.Mr. Hirai, 51, Sony’s chief of consumer electronics and games, had been widely expected to succeed Howard Stringer, who has led Sony as chief executive since 2005. Mr. Stringer, an American born in Wales and one of just a handful of foreign chief executives at large Japanese companies, will become chairman of the board on April 1, Sony said in a statement. Mr. Stringer already is Sony chairman, an executive position. He will move to a board seat runescape gold that is not an executive post.
Mr. Hirai — who was chosen in a rare unanimous vote of the board — takes the helm of a company that has struggled to reverse a long slide. Once the envy of the technology industry, Sony, which is based in Tokyo, has fallen behind nimbler rivals in recent years.The maker of the Walkman music player in the 1970s, Sony could not translate that success to the digital area and now trails Apple in portable music players and smartphones. Once a pioneer in television technology, Sony has been muscled out of that market by its South Korean rivals Samsung and LG.
Mr. Stringer’s drive to cut costs and streamline Sony’s sprawling operations briefly appeared to gain traction in the mid-2000s. Mr. Stringer, who is 69 and joined Sony’s American unit from CBS in 1997, has also tried — with varying degrees of success — to better integrate the company’s hardware business with its vast catalog of music, movies and video games. The popular PlayStation Network, which offers downloads of games, movies and television shows, has runescape accounts nearly 100 million subscribers.
But the global economic crisis, which caused a collapse in Japanese exports and a severe recession in Japan, stopped any meaningful Sony comeback. The earthquake and tsunami last March disrupted production at 10 Sony plants in northern Japan and severed vital supply chains; flooding in Thailand, the manufacturing hub, has also curtailed production.An older issue, the stubbornly strong yen, continues to hurt Sony’s competitiveness overseas. Further clouding the outlook was an embarrassing hacker attack on its PlayStation network, which required it to shut down for about two months beginning last April and led to a breach of personal data from tens of millions of user accounts.Sony is now on course for a fourth consecutive year of losses. Its shares buy runescape gold have lost three-quarters of their value over that time.
“As challenging as times are for Sony now, were it not for the strong leadership of Sir Howard Stringer these past seven years, we would have been in a much more difficult position,” Mr. Hirai said in a statement. “The path we must take is clear: to drive the growth of our core electronics businesses.”Mr. Hirai, who cut his teeth in Sony’s music division, is part of a new generation of executives promoted by Mr. Stringer, who pushed aside much of the old guard. He has long been considered Mr. Stringer’s protégé and has an effortless fluency in runescape money English rare among Japanese executives.
Mr. Hirai rebuilt Sony’s business after several years of losses, overseeing the development and introduction of its latest hand-held game console.He was tapped as executive deputy president in March, making him a front-runner to succeed Mr. Stringer as chief.Recent decisions made under Mr. Stringer put Mr. Hirai in a better position to push changes in two important areas.In smartphones, Sony took complete control of a cumbersome joint venture with Ericsson of Sweden last year, freeing Sony engineers to move more quickly to match the iPhone’s dominance runescape items in the business.
And last December, Sony sold its stake in a flat-panel screen venture with Samsung Electronics, allowing Sony to switch to less expensive outsourcing options that might help it resuscitate its money-losing television business.Among the challenges Mr. Hirai inherits is dismantling what Mr. Stringer called Sony’s “silos.” Those internal divisions and rivalries have prevented Sony’s many parts from working well together and have driven a destructive competition that has confused product strategy.
At various times, portable video players have been made by the Walkman group, the Vaio group and the video game unit, while Sony’s music and motion picture divisions often have free Runescape accounts not worked effectively with their colleagues in electronics to increase hardware sales.
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